TADA is a lifestyle company sampling body accessories and borders in public space through its ironic take on contemporary consumption. The brand focuses on the exchange between advertisement and the subject’s appropriation of mainstream items. Showcasing the eternal desire of its consumer by creating an environment of self-sabotage where the addiction is shortly satisfied. TADA pushes its products to a physical and conceptual point of collapse, celebrating devoid and fast-phase identity construction through interchangeable and infantile products.

 

Untitled (rooftop missing) follows the same approach and completely defeats the concept of a car, while the title refers to its limitlessness. By pulling it forward but never managing a straight line, the mirrored surface will shatter against its surroundings. The work shows the uncontrolled use of toys concerning the contemporary consumption attitude, suggesting a wrecking ball through the large handle and seatbelt strap.